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The Complete Web Development Bootcamp

Categories: Marketing
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About Course

Meta Ads Mastery is a self-paced video course built for anyone who wants to actually run Meta ad campaigns — not just understand the theory. You’ll go from setting up your first ad account to reading performance data like a media buyer, all through short, focused video lessons you can watch at your own pace.

Every lesson is prerecorded, so there’s no need to show up at a set time — enroll and start immediately. The course is broken into topics and lessons so you can jump to exactly what you need, or work through it start to finish.

Whether you’re a business owner running your own ads, a freelancer looking to add a marketable skill, or someone starting out in digital marketing, this course gives you the applied, no-fluff Meta Ads foundation you need.

What You’ll Learn

  • How to set up Meta Business Manager, an ad account, and the Meta Pixel correctly
  • How campaign structure works (Campaign → Ad Set → Ad) and how to choose the right objective
  • How to build and refine audiences — core targeting, custom audiences, and lookalikes
  • How to write ad copy and choose creative formats that actually convert
  • How to set budgets and choose a bidding strategy that fits your goal
  • How to read performance metrics (CTR, CPC, CPA, ROAS) and know what’s working
  • How to test, troubleshoot, and scale a campaign that’s performing
  • How to avoid the common mistakes that get ad accounts flagged or restricted

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Course Content

Topic 1: Design Fundamentals in Canva
Duration: 20 min Topic description: Learn the Canva basics and build Woodoak Furniture's brand kit, cover photo, and poster — resized for every platform. Lessons: Canva Interface & Templates Brand Kit: Logo & Brand Colors — task: set up the Woodoak Furniture Brand Kit in Canva Logo Placement — Profile Photo (170×170) vs. Poster Cover Photo Design (820×312px) — task: design Woodoak's Facebook cover photo Poster Layout: Headline, Subtext & Focal Point — task: design a poster announcing a new collection Resizing One Design for Every Platform — task: resize the poster for Instagram & WhatsApp Status

  • Lesson 1- Canva Interface & Templates
  • Lesson 2 – Brand Kit: Logo & Brand Colors
  • Lesson 3 – Logo Placement — Profile (170×170) vs. Poster
  • Lesson 4 – Cover Photo Design (820×312px)
  • Lesson 5 – Poster Layout: Headline, Subtext & Focal Point
  • Lesson 6 – Resizing One Design for Every Platform

Topic 2: Facebook Page Setup
Create Woodoak Furniture's official Business Page and set it up correctly from day one: choosing the right category, uploading the logo/cover photo from Module 1, and writing the About, contact, and hours info.

Topic 3: Branding the Page
Build customer trust through consistent branding: review the Page for visual consistency, finalize the About section with customer-facing copy, and set the right call-to-action button (likely "Contact Us").

Topic 4: Running the Meta Ad
Take the poster from Module 1 and turn it into a real, published ad: choose Boost Post vs. Ads Manager, set one clear objective (Traffic or Leads), target a local audience by age and interest, set a small 3–5 day test budget, then publish and monitor results.

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